The Company was incorporated in Malaysia under the Companies Act 1965 on 28 February 1978 as a private limited company under the name of C.I. Holdings Sdn Bhd. It was subsequently converted to a public company on 10 December 1982 and assumed its present name. The Company was listed on the Main Board of Bursa Malaysia Securities Berhad on 18 February 1983.

The Group’s principal activities are focused on branded consumer products. C.I. Holdings Berhad’s subsidiary companies are currently involved in the manufacturing and trading of water taps and other plumbing accessories.

Doe was formerly known as Dorf Malaysia Sdn Bhd was incorporated in Malaysia under the Companies Act 1965 on 22 December 1977 as a wholly owned subsidiary of Dorf Industries Pte Ltd, Australia. In 1983, Doe was acquired by C.I. Holdings Berhad.

Doe has been in the tapware industry for more than 25 years and is currently the leading manufacturer of chrome-plated brass tapwares and sanitary fitting in Malaysia. Doe also operates a gravity die-casting foundery producing brass die-castings which are then surfaced-finished in chrome by its automatic electroplating line.

Doe offers a variety of brands catering to various segments of the Malaysian tap ware and sanitary fittings industry including: Ignite, Huber, Prima, Q’Tee, Colonial, Aria, Palesa, Suva, Viva, Doe Basics, Neu, Medlab, Estivo, Cheffline, Serengetti, Ariston

As the leading local manufacturer of tap ware Doe has built a formidable reference list including large private and government linked developments

Doe tapwares are manufactured under the BS 5412 standard and its products are accredited with SIRIM ISO 9001:2000, IKRAM, as well as approved by JKR and the State Waterworks Departments.

Being an innovative market leader, Doe is constantly striving to improve and upgrade its product through collaboration with world renowned component manufacturers as a source of technology transfer and design. This distinct advantage plus its modern manufacturing facilities, enable Doe to guarantee its customers a superior range of products.

Doe’s range of tapware and sanitary fittings complements Potex’s Ceramic sanitary ware range.

web site: www.doe.com.my

The division is primarily focused on the manufacturing, distribution and marketing of vitreous china sanitary ware. Potex caters to the various segments of the sanitary ware market by offering vitreous china sanitary ware under the Potex and Caravaggio brands.
The division comprises of two companies:-

1. Potex Industries Sdn Bhd (“Potex Industries”) - the manufacturing arm; and
2. Elegant Flow Sdn Bhd (“Elegant Flow”), formerly known as Potex Sdn Bhd – the marketing arm.

Potex Industries was incorporated in Malaysia under the Companies Act 1965 on 26 April 1994 and changed to its present name on 18 March 2008. The production plant is located at Masjid Tanah, Melaka. Elegant Flow Sdn Bhd, the marketing arm, was incorporated in Malaysia under the Companies Act 1965 on 21 November 2002 and changed to its present name on 6 January 2012.

On 4 February 2008, both companies became subsidiaries of Doe Industries Sdn Bhd (36788-T).

At present, the Division has a full complement of services that include research and development, manufacturing and technical support for a wide range of sanitary ware products.

As a mark of high quality, Potex Industries has been accredited with ISO9001:2000 Quality Management System since November 2003 and the Division’s products have been granted Certification Mark by IKRAM for complying with MS147:2001, MS1522:2007 and MS 795:2002. Potex’s products have also received Suruhanjaya Perkhidmatan Air Negara (SPAN) and the Sarawak State Water Board approvals, and are also listed in IKRAM (“Senarai Bahan-Bahan Tempatan”) as in accordance to the Public Work Department (“JKR”) basic requirements.

Potex’s vitreous china sanitary ware range complements Doe’s range of tapware and sanitary fittings.

Website: www.potex.com.my